MCM AI feature

An AI that only says what you’ve approved.

MCM AI answers only from the content you’ve approved, so every reply a customer hears or reads is grounded in your own knowledge, and nothing is made up.

Why it matters

A confident guess is still a guess.

Customers trust what you tell them. Grounding keeps every answer tied to something you have signed off.

Without grounding

“Of course, that’s covered. It’ll be sorted by tomorrow.”

  • Sounds sure, but no source behind it
  • Gaps get filled with guesses
  • You find out after the customer does
With grounded answers
“Our returns policy covers that. Here is how it works, and I can start it for you.”
Approved Source: Returns policy
  • Every reply traces back to approved content
  • Nothing outside the library becomes an answer
  • Complex questions go to a person
Try it

Ask a question, see where it comes from.

Pick a question to see which approved document MCM AI uses, or who takes over.

Approved content
  • Opening hours
  • Returns policy
  • Pricing guide
What time do you open on Saturdays?
We open at 9:00 on Saturdays and close at 17:00.
Answered from Opening hours

Illustrative example

How it works

From approval to a trusted answer.

  1. 1

    You approve the content

    Choose the answers, policies and articles MCM AI is allowed to use.

  2. 2

    A customer asks

    A question arrives by call or chat and MCM AI works out what is being asked.

  3. 3

    MCM AI answers from your content

    The reply is built from what you approved, not from guesses.

  4. 4

    A person steps in when needed

    Complex conversations pass to your agents with a full summary.

Test before launch

Rehearse it before anyone sees it.

Run your agents through sample chats, spot the gaps in your content, then launch from the visual canvas when you are happy.

  • One shared source

    Your agents and MCM AI draw on the same knowledge, so customers hear one consistent answer.

  • You decide what goes in

    If it has not been approved, it does not become an answer.

  • Test before anyone sees it

    Run sample chats first, fix gaps, then launch from the visual canvas.

Test run · sample chatsDraft agent
  • Opening hours questionanswered from content
  • Returns questionanswered from content
  • Pricing questionanswered from content
  • Question outside the contenthanded to a person
  • Customer asks for a personhanded to a person

Illustrative example

Trusted & compliantSOC 2 Type IIPCI-DSSISO 27001AES-256 encryption
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FAQ

Grounded AI answers — frequently asked questions.

What are grounded AI answers?expand_more

MCM AI replies only from the content you have approved, so what customers hear is based on your own knowledge.

What happens when a question is not covered?expand_more

Complex conversations pass to one of your agents, who receives a full summary and the transcript.

Can agents and MCM AI share the same answers?expand_more

Yes. A knowledge base gives your agents and MCM AI one shared source of answers.

Can we check the answers before launch?expand_more

Yes. Try your agents on sample chats before customers see them, then go live from the visual canvas.

Does it work on calls as well as chat?expand_more

Yes. The same approved content serves phone calls and written channels such as web chat, SMS and social messaging.

Do my customers need developers to manage the content?expand_more

No. Setup uses plain-language instructions and a few clicks to connect existing tools.

Let MCM AI speak only for you.

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