Approved message templates for every outbound chat

A message template is a ready-made message with fixed text and placeholders, such as a customer name or an order number. You write it once, get it approved, and then send it again and again with the placeholders filled in for each person.

Some channels, such as WhatsApp, require a pre-approved template when a business starts a conversation, so people are not flooded with unwanted messages. Approval helps keep outbound chat trusted and relevant. Rules differ by channel, so check the ones you use.

Variables are the placeholders inside a template, often written as {{1}} or {{name}}. At send time they are replaced with real details such as a first name, an appointment time or a tracking link.

Templates are commonly grouped as marketing, utility and authentication. Marketing covers offers and promotions, utility covers things like order and appointment updates, and authentication covers one-time passcodes. The category can affect rules and cost, so ask your MCM account team.

It depends on the channel and the content. Some templates are reviewed quickly and some take longer or are rejected. This page does not promise a timeline, so ask your MCM account team what to expect for your channels.

Common reasons are unclear wording, missing opt-out text for promotions, misleading content and placeholders without context. You can edit a rejected template and submit it again.

Yes. Partners launch MCM under their own logo, domain and apps, and Comms APIs can be part of what customers build on. There is no license fee or setup bill, and MCM earns as you grow.