Your brand name, not a random number.
Register a sender header once and your promotional and service texts arrive under a name people already know.
A header is the name on the envelope.
Before a customer reads a word, they see who it is from. Registration makes sure that line carries your name.
A name in the sender line
A sender header is the short name shown where a phone number would normally appear. Customers read it before they open anything.
Registered, not borrowed
The name is registered and linked to a business entity, so only that business can send from it. Nobody picks it up on the fly, and your customer is never left guessing who may use it.
Familiar at a glance
A subscriber who sees a name they know has a clear reason to open the text, which a string of digits does not give.
From submitted to approved.
Registration is a short path with three stops. MCM does the work and your customer only answers a form.
- 1
Submitted
Your customer shares a few business details and the header name they want. MCM AI checks the name for gaps before anything goes in.
- 2
Linked and checked
MCM registers the header and links it to the right business entity, so the name belongs to someone.
- 3
Approved and live
Once the header shows as live, texts are delivered from it and subscribers see a familiar name on screen.
Promotional and service, one name.
Businesses send two broad kinds of text, and both look better with a name attached. Templates are labelled by category, so each kind is routed smoothly.
Promotional texts
Offers, launches and reminders to come back. These are the messages a business sends because it wants attention, so a recognisable name matters most. Without one, an offer can look like any other unknown sender and be ignored.
Service texts
Booking confirmations, delivery updates and account notices. These are messages a customer is expecting, and a known name tells them it is the real one. The name on screen answers the first question a customer asks, which is who is texting.
Category labels and template wording are handled in DLT Onboarding, where the AI Template Checker reviews every template.
Your customer asks. MCM handles it.
Your customer
- Chooses a short name that matches their brand.
- Answers one short business form in your branded portal.
- Approves wording when MCM AI suggests a change.
MCM
- Registers each header and links it to the right entity.
- Uses MCM AI to check header names before they are submitted.
- Delivers texts from the registered header to subscribers.
You can resell the whole flow under your own logo. For every market, sender type and renewal, see the full Global Sender IDs product.
A registered name stays yours.
Registration does more than decorate the sender line. It gives a brand a name that is on record and tied to the business behind it.
One name, one owner
Because each header is linked to a single business entity, the name on screen points back to the business that registered it.
Easier to recognise
When real senders are registered, sender checks have real names to recognise. Networks that run Sender ID validation can then tell a registered name from a lookalike.
Fewer surprises
MCM AI reads the header name before submission, so naming gaps surface early, while your customer can still change the name and nothing has been sent.
What pairs with a registered header.
- Sender header registration
- Global Sender IDs
- DLT Onboarding
- Operator ID Registry