1. Purpose
This document describes My Country Mobile's approach to U.S. application-to-person (A2P) text messaging over 10-digit long codes (10DLC) and the registration and consent practices required by carriers and The Campaign Registry (TCR).
2. Brand and Campaign Registration
Before sending A2P SMS, MCM (or its customers, depending on the model) must complete the following steps:
Register the Brand
Submit business identity, registration details, and contact information to The Campaign Registry (TCR).
Register each Campaign
Define use case, sample messages, and opt-in/opt-out language. Obtain TCR approval before sending.
Associate Numbers
Link approved campaigns to the 10DLC numbers used for that messaging program.
3. Consent (Opt-in)
Messages may be sent only to recipients who have given prior express consent appropriate to the message type.
Consent source
Must be documented (web form, verbal, paper)
Timestamp
Record date and time of opt-in
Language shown
Retain exact opt-in language displayed
Marketing messages
Require prior express written consent
4. Opt-out and Help
Opt-out keywords — must be honored immediately
Help keywords — provide assistance info
Opt-outs must be processed immediately and recipients must not receive further messages after opting out (except a single confirmation message).
5. Content Rules
Prohibited content follows carrier and CTIA guidelines. The “SHAFT” categories are never permitted:
🚫
Sex
Adult/explicit content
🚫
Hate
Hateful or discriminatory content
🚫
Alcohol
Alcohol marketing without age gate
🚫
Firearms
Firearms sales or promotion
🚫
Tobacco
Tobacco / vaping / e-cigarettes
- Illegal content and high-risk financial or unlawful messaging are prohibited.
- Messages must not be misleading.
- Messages must clearly identify the sender.
6. Customer Responsibilities
Customers using MCM for SMS must comply with this document, the Acceptable Use Policy, the TCPA, and carrier rules, and are responsible for their own consent records and message content.
7. Enforcement
Non-compliant traffic may be filtered or blocked by carriers and may result in suspension or termination by MCM.
Questions? Contact us at support@mycountrymobile.com