Airbnb allows individual homeowners and investment assets to rent out additional space to tourists attending for a hotel option. With SMS, tourists seeing for affordable, productive, or unique lodgings use Airbnb to get speedy answers to booking inquiries.
It is correctly matching passengers and owners for different journey adventures.
So Airbnb provides owners with a possible vacancy or home to post listings that likely customers are viewing for a home to stay can use filters to explore by town, nation, cost, and opening type to find exactly the sort of room that satisfies their requirements. Once customers have obtained a place they’d want to stay, they interact with the owner through the website or mobile app to achieve the features of the booking.
“We often had to resort to manually calling hosts who had not responded and asking them to confirm or deny the request,” said Naomi Arnold, customer service, Airbnb. “Dedicating staff to manually calling hosts takes away from their ability to handle customer support, which is a costly distraction.”
When owners get a booking inquiry by Airbnb, they have 32 hours to take or reject the booking offer. Generally, owners are not at their computers and can’t respond immediately, even if they want to verify the booking. Airbnb needed a way to expedite better user encounters.
Airbnb Automating an excellent user experience
So Airbnb chose SMS to automate mobile interaction between rental owners and possible customers using text messaging. For example, if an owner has not replied to a request, they receive automatic SMS communication from Airbnb with data on the guests, the duration of the asked stay, and the price for the visit. They can then immediately respond with a text.
“We have hosted all over the globe, and they always have their phones with them,” explained Arnold. “By allowing them to accept requests via SMS; we have significantly improved the percentage of successful bookings while saving countless hours of manual calling.”
Airbnb connects people to unique travel experiences around the world at any price point. Better user experience equals better business.
“As a small company, the cost of implementing an SMS infrastructure by ourselves would have been impossible,” said Arnold. “MCM allowed us to use SMS with our customers and get up and running quickly, without putting a dent in our expenses.”
The best way to automate an excellent user experience is to build a simple system that will do it for you.
The reason why I would recommend Airbnb Automatic SMS communications is because of the simplicity of the product. Most companies spend millions of dollars on a bit of idea that does nothing more than move a button. So let’s get started and go back to the root of what you want to automate: your customer’s experience.
Think about the statistics from the Open Rate and the click-through rate. A high open rate is a sign that the users enjoy your product or service and will continue to use it. See also Svcrack.
A high open rate also means that they will probably click on the link in the email. High click-through rates will mean that they will leave the website after seeing what you have to offer.