The Death of the Phone Book have search engines that can assist us in finding lost addresses, updated businesses listings, and location-based apps such as Foursquare and Gowalla. Every four years, the phonebook guys drop a book that is four inches thick on our doorstep. It can be challenging to estimate the return-on-investment of a print advertisement. However, the print industry has been so profitable over the past decade because advertisers don’t understand where the money they spend is. Bottom line: Even though most people won’t read their phone books, they will still get printed if businesses advertise.
When Will We Finally See the Death of the Phone Book?
Jeff Yeager at The Daily Green estimates that half of the world’s telephone books are printed and delivered annually to the U.S. So, despite all the convenience and paperless options available to Yellow Pages, why do phone books still exist. Local businesses may have limited advertising options. Local companies have limited advertising options (Adwords.com). Yelp.com.bg, etc. A busy local plumber may not have the time or ability to do this. The Death of the Phone Book Pages’ sales representatives are provided with a set of statistics and a quota. As a result, Yellow Pages is responsible for 89% of Yellow Page’s phone calls. Small businesses are more likely to consider phone books as cost-effective advertising than other forms of advertising. Therefore, it is easier to justify spending money on a new advertisement every time a sales representative calls.
The sales rep will most likely come to you, so it’s much easier to spend your money with a phonebook advert than on Google Adwords. Advertisers will continue using telephone books, even if they have been rendered obsolete by technology. Most phone book users will use mobile and web-based apps to avoid printing costs. So when do phone books become extinct. It may not happen until we run out of the tree. The Death of the Phone Book, for example, is trying to reduce the annual delivery of phonebooks. Seattle charges $0.14 for each book. The yellow-page publishers were also fined $125 after providing telephone books for people who refused to receive them. This is the complete story.
Foursquare is one of the many mobile apps that Foursquare, Where Gowalla and Foursquare have developed. These apps are much more cost-friendly than Yellow Pages. Smartphones let users locate nearby businesses by using GPS coordinates. A smartphone can display peer reviews and create a route. The Death of the Phone Book combination gives you more local search options to choose from than a phonebook. Nielsen today reported that only 50% (50%) of cell phone owners have smartphones. American citizens typically have at least two phones books per year. Smartphones won’t be the dominant market for phones books in a few more years.
Yelp, a website-based directory listing business listings, allows you to search and filter. Although it is a substantial amount, it represents only a tiny part of the U.S. total population. Yelp currently offers only 50 cities. It still has much work to do before it can rival the reach of the phone books. Google, however, is ubiquitous in local areas everywhere. Moreover, as internet access becomes more accessible, search engines may eventually replace telephone books.